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Associate Director of Marketing, Pamplin Extended Campus Programs

Position Information

Position Information

Working Title: Associate Director of Marketing, Pamplin Extended Campus Programs
Faculty Rank: Lecturer
Role Title: Professional Faculty
Posting Number: AP0180036
About Virginia Tech:

Virginia Tech is a public land-grant university, committed to teaching and learning, research, and outreach to the Commonwealth of Virginia, the nation, and the world. Building on its motto of Ut Prosim (that I may serve), Virginia Tech is dedicated to InclusiveVT—serving in the spirit of community, diversity, and excellence. We seek candidates who adopt and practice the Principles of Community, which are fundamental to our on-going efforts to increase access and inclusion, and to create a community that nurtures learning and growth for all of its members. Virginia Tech actively seeks a broad spectrum of candidates to join our community in preparing leaders for the world.

Position Summary:

Reporting to the Associate Dean of Pamplin Graduate Programs, the Associate Director of Marketing will recommend and implement marketing campaigns for six Pamplin graduate programs located in Northern Virginia, including but not limited to:
● Evening MBA (in-person; Falls Church location)
● Executive MBA (in-person; Arlington location)
● Professional MBA (in-person; Richmond/Roanoke locations)
● Master of Information Technology (online, students nationwide)
● Executive PhD. (in-person; Falls Church based)
MSBA in Hospitality Management (in-person; Falls Church based).

The Associate Director of Marketing is charged with developing and implementing consistent messaging strategies across channels to support program directors with enrollment targets. To do this, he/she will take the lead on implementing marketing and communications tactics for each program. The Associate Director will also conduct market research and craft overall brand strategies for Pamplin Graduate programs consistent with Pamplin College of Business and Virginia Tech brand strategies.

Required Qualifications:

• Bachelor’s degree in public relations, communications, marketing or related field
• Progressively responsible experience in marketing, communications, public relations, or a related field
• Excellent communications skills
• Excellent interpersonal skills and ability to work effectively with a wide range of individuals and constituencies
• Demonstrated success in creating and managing a work climate of collaboration, collegiality and teamwork
• Strong time management skills, with ability to handle multiple priorities concurrently
• Knowledge of effective use of social media, especially with Facebook, Twitter and LinkedIn
• Strong writing skills in both press release and advertising copywriting styles

Preferred Qualifications:

• Master’s degree in public relations, communications, marketing or related field
• Experience with marketing academic programs for working professionals
• Familiarity with online marketing strategies (including web and email), advertising best practices and data analysis
• Experience working in an entrepreneurial environment with an “all hands on deck” culture
• Agency experience or experience within a setting that requires working with internal client groups
• Higher education experience

Employment Conditions:
Must have a conviction check: Yes
Describe Other:
Employment Comments:
How to Apply for this Job:

Qualified applicants must electronically submit online application, cover letter, resume/curriculum vitae, and a list of 3 professional references to Apply to posting AP0180036. Applicant screening will begin March 01, 2018 and continue until the position is filled.

Virginia Tech is committed to building a culturally diverse faculty and strongly encourages applications from women and minorities.

Employee Category: Administrative and Professional Faculty
Appointment Type: Restricted
If restricted or temporary, enter end date:
FLSA Status: Exempt: Not eligible for overtime
Tenure Status: Non-Tenure Track
Academic Year or Calendar Year: Calendar Year
Percent Employment: Full-time
If part time, enter Percent Time:
Pay Range: $75,000-$85,000
Location: National Capital Region
Department: Business - Off Campus Instruction
Location, if not Blacksburg: Northern Virginia Center - Falls Church
Location Zip Code: 22043
Work Schedule: 9-6 M-F; + other events as needed
Job Posting Date: 02/06/2018
Review Begin Date: 03/01/2018
Job Close Date:
Restricted to university employees only? No
Equal Opportunity/Affirmative Action Statement:

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, gender, gender identity, gender expression, national origin, political affiliation, race, religion, sexual orientation, genetic information, or veteran status; or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees, or applicants; or any other basis protected by law.

For inquiries regarding non-discrimination policies, contact the executive director for Equity and Access at 540-231-2010 or Virginia Tech, North End Center, Suite 2300 (0318), 300 Turner St. NW, Blacksburg, VA 24061.

Reasonable Accommodation Statement:

If you are an individual with a disability and desire accommodation please contact the hiring department.

Quick Link:

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * How did you first learn about this job opening?
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    • Chronicle of Higher Education - print
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    • Job Fair (please describe below)
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    • From a friend/acquaintance not associated with Virginia Tech (please name below)
    • From a Virginia Tech employee/representative/recruiter (please name below)
    • Veteran related event/site (please describe below)
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    • Other Virginia Tech affiliated website (please describe below)
    • Other job board such as Simply Hired, Career Builder, etc. (please describe below)
    • Other - Not listed (please describe below)
  2. Please describe recruiting source identified in previous question (if applicable):

    (Open Ended Question)

Required Documents

Required Documents
  1. Resume/Curriculum Vita
  2. Cover Letter
  3. List of References
Optional Documents
  1. Other Doc