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CVM Strategic Content Manager

Position Information

Position Information

Working Title: CVM Strategic Content Manager
Role Title: Public Relations & Marketing Manager I
Posting Number: SW0170995
About Virginia Tech:

Virginia Tech is a public land-grant university, committed to teaching and learning, research, and outreach to the Commonwealth of Virginia, the nation, and the world. Building on its motto of Ut Prosim (that I may serve), Virginia Tech is dedicated to InclusiveVT—serving in the spirit of community, diversity, and excellence. We seek candidates who adopt and practice the Principles of Community, which are fundamental to our on-going efforts to increase access and inclusion, and to create a community that nurtures learning and growth for all of its members. Virginia Tech actively seeks a broad spectrum of candidates to join our community in preparing leaders for the world.

Position Summary:

The Strategic Content Manager is responsible for planning, executing, and evaluating digital and print communications projects for the Virginia-Maryland College of Veterinary Medicine, including the Veterinary Teaching Hospital in Blacksburg, VA and the Marion duPont Scott Equine Medical Center in Leesburg, VA.

Reporting to the college’s communications and marketing director, the manager will develop and implement comprehensive content and messaging strategies across digital and print platforms that promote the missions of the college, encourage engagement among college constituents, and support advancement efforts using a cohesive voice that supports and adheres to the college’s brand.

Working within the Advancement Model, the manager will employ a digital-first strategy in creating content and publications that convey messages effectively across a number of digital platforms as well as in print. The manager will maintain a content editorial calendar, conduct analytics reporting, and ensure that communication, marketing, and engagement efforts are segmented by audience and include measures for success that inform future activity.

This position manages the development and maintenance of websites for the college and hospitals as well as the production process for official publications, working with the graphic designer and web coordinator. As primary writer and editor for CVM communications and marketing materials, the manager will plan and execute the production of the college’s external and internal publications (e.g. website content, social media posts, news releases, magazines, newsletters, brochures, etc.). The manager will also provide content support for development, alumni/practitioner relations, and hospital marketing efforts.

The manager will oversee the college’s media relations program, including setting and reaching media outreach goals, placing stories in local, regional, national, and trade media outlets, proactively developing relationships with professional colleagues and journalists, and maintaining the college’s experts database.

This position empowers internal constituents with tools and training, including web communication standards and style guide, leadership of the college’s CMS user group, and media training for faculty, to communicate and strengthen the college’s brand.

Required Qualifications:

A minimum of a bachelor’s degree in public relations, communications, journalism, English, or related field; At least 5 years professional experience in communications, marketing, print journalism, media relations, or other forms of written communication; Training or experience in media relations and information-campaign development;
Experience managing employees; Track record of creating compelling and impactful digital communications that work across various platforms and can be translated into print; Highly self-motivated and able to work effectively in a team setting; Demonstrated excellence in written and oral communications, interpersonal relations, and broad-based communications planning;
Proven skills in customer service, attention to detail, quality assurance, and ability to schedule and meet project deadlines among multiple and competing priorities; History of overseeing a professional social media account that promotes engagement;
Experience staging and shooting high-quality photography; and a commitment to promote inclusion and diversity in the work environment and college community.

Preferred Qualifications:

Advanced degree and significant related professional experience, in communications, marketing, public relations, journalism, or relevant field; Understanding of higher education, veterinary medicine, biomedical research, and public health; Knowledge or experience with Content Management System (CMS) software, specifically Adobe Experience Manager; Experience shooting and editing video; Experience developing and implementing a brand; Track record of communications efforts that support development objectives.

Employment Conditions: Must have a criminal background check
Must have a conviction check: Yes
Describe Other:
Employment Comments:
How to Apply for this Job:

For a full description of the position, the requirements, and to apply, please go to To be considered, applicants MUST apply on-line to posting number SW0170995, by the close date of January 18, 2018; Review of applicants will begin on 4, January 2018. If you have any questions please call our HR Service Center at 540-231-9331 or email the HR Service Center at

Employee Category: Staff (Salary)
Appointment Type: Regular
If restricted or temporary, enter end date:
FLSA Status: Exempt: Not eligible for overtime
Academic Year or Calendar Year: Calendar Year
Percent Employment: Full-time
If part time, enter Percent Time:
Pay Band: 4
Pay Range: Commensurate with Experience
Department: Dean - Veterinary Medicine
Work Location: Blacksburg
Location, if not Blacksburg:
Location Zip Code: 24061
Work Schedule: M-F, 8-5
Posting Date: 12/20/2017
Review Begin Date: 01/04/2018
Job Close Date: 01/18/2018
Restricted to university employees only? No
Equal Opportunity/Affirmative Action Statement:

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, gender, gender identity, gender expression, national origin, political affiliation, race, religion, sexual orientation, genetic information, or veteran status; or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees, or applicants; or any other basis protected by law.

For inquiries regarding non-discrimination policies, contact the executive director for Equity and Access at 540-231-2010 or Virginia Tech, North End Center, Suite 2300 (0318), 300 Turner St. NW, Blacksburg, VA 24061.

Reasonable Accommodation Statement:

If you are an individual with a disability and desire accommodation please contact the hiring department.

Quick Link:

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Please describe recruiting source identified in previous question (if applicable):

    (Open Ended Question)

  2. * How did you first learn about this job opening?
    • Chronicle of Higher Education - online
    • Chronicle of Higher Education - print
    • Higher Ed Jobs (
    • Higher Education Recruitment Consortium - HERC (
    • Diverse Jobs (
    • Insight Into Diversity (
    • Indeed (
    • Roanoke Times Online (
    • Commonwealth of Virginia Jobs (
    • Virginia Tech job site (
    • Facebook
    • LinkedIn
    • Twitter
    • Job Fair (please describe below)
    • Journal (please describe below)
    • Listserv (please describe below)
    • Newspaper - print (please describe below)
    • Professional Conference (please describe below)
    • From a friend/acquaintance not associated with Virginia Tech (please name below)
    • From a Virginia Tech employee/representative/recruiter (please name below)
    • Veteran related event/site (please describe below)
    • Virginia Employment Commission - VEC
    • Other Virginia Tech affiliated website (please describe below)
    • Other job board such as Simply Hired, Career Builder, etc. (please describe below)
    • Other - Not listed (please describe below)
  3. * Do you have a Preferential Hiring Form (Blue Form) as issued under Policy 1.30 Layoff? (Commonwealth of Virginia Employees Only).
    • Yes
    • No
  4. * Do you have an Interagency Placement Screening Form (Yellow Form) as issued under Policy 1.30 Layoff? (Commonwealth of Virginia Employees Only)
    • Yes
    • No

Required Documents

Required Documents
Optional Documents
  1. Resume/Curriculum Vita
  2. Cover Letter
  3. List of References
  4. Other Doc