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Dir of Comm & Marketing, VA-MD College of Vet Med

Position Information

Position Information

Working Title: Dir of Comm & Marketing, VA-MD College of Vet Med
Faculty Rank: Lecturer
Role Title: Professional Faculty
Posting Number: AP0170329
About Virginia Tech:

Virginia Tech is a public land-grant university, committed to teaching and learning, research, and outreach to the Commonwealth of Virginia, the nation, and the world. Building on its motto of Ut Prosim (that I may serve), Virginia Tech is dedicated to InclusiveVT—serving in the spirit of community, diversity, and excellence. We seek candidates who adopt and practice the Principles of Community, which are fundamental to our on-going efforts to increase access and inclusion, and to create a community that nurtures learning and growth for all of its members. Virginia Tech actively seeks a broad spectrum of candidates to join our community in preparing leaders for the world.

Position Summary:

Reporting to the college’s Assistant Dean for Advancement and the Assistant Vice President for University Relations, the Director of Communications and Marketing will plan, execute, and evaluate a comprehensive communications and marketing program for the Virginia-Maryland College of Veterinary Medicine that aligns with Virginia Tech-wide communications, marketing and branding initiatives.

The Director of Communications and Marketing will have a strong record of progressive experience in today’s communications fields, which includes evidence of strong writing and editing, interpersonal skills, presentation skills, and marketing skills; proficiency in using word processing, image processing, content management systems, and social media tools; a strong understanding of effective graphic design and branding principles; demonstrated experience using digital media, the web, online marketing, direct marketing, and social media best practices; and the ability to manage multiple and competing priorities in a dynamic environment. The Director will work as a member of the college’s advancement team to promote the overall institutional goals related to communications, public relations, marketing, fundraising, and alumni engagement.

In addition, the Director will support the college’s faculty and student recruitment and retention efforts. The Director will collaborate with the Assistant Dean of Advancement and the Directors of the college’s two clinical teaching hospitals in Blacksburg, VA and Leesburg, VA and the Director of the Comparative Oncology Research Center in Roanoke, VA to develop, execute and evaluate effective marketing and promotional strategies for current and potential clients and referring DVM practitioners.

Required Qualifications:

- Bachelor’s degree and relevant experience or master’s degree.

- Demonstrated experience in communications or marketing.

- Demonstrated understanding of brand development, implementation and oversight involving multiple partners and constituencies.

- Demonstrated ability to plan, execute, and evaluate a comprehensive communications or marketing program.

- Demonstrated experience providing strategic development communications and messaging that clearly supports campaign priorities and the college’s fundraising goals.

- Demonstrated leadership/management experience and team orientation in a deadline-driven environment.

- Ability to define goals and objectives, identify target audiences, and develop and implement strategic plans to accomplish and measure progress towards communications goals.

- Ability to effectively and politically navigate a complex, multi-level organizational landscape and develop superior working relationships with diverse internal and external stakeholders.

Preferred Qualifications:

- Experience in a higher education, independent or professional school, clinical/health care/animal welfare environment.

- Experience with alumni/volunteer engagement or development initiatives.

- Strong skills using technology in the workplace; familiarity with content management systems, e-mail management, and social media competencies.

- Experience working with a variety of creative communications, advertising, and data analytics.

Employment Conditions: Must have a criminal background check
Must have a conviction check: Yes
Describe Other:
Employment Comments:

- Regional and national travel required for the purposes of conducting field research, cultivation, solicitation and stewardship, which may include overnights and weekends. Must have the ability and willingness to travel utilizing standard, commercial, and/or personal modes of transportation.

Reports to: Allison Davitt and Mark Owczarski

How to Apply for this Job:

Interested candidates must apply online at and search for posting #AP0170329. Include with the faculty application, a cover letter, resume, and list of five references. Individuals with disabilities desiring accommodation in the application process please notify the Human Resources Service Center, 540-231-9331, A review of applications will begin after 01/05/18.

Employee Category: Administrative and Professional Faculty
Appointment Type: Regular
If restricted or temporary, enter end date:
FLSA Status: Exempt: Not eligible for overtime
Tenure Status: Non-Tenure Track
Academic Year or Calendar Year: Calendar Year
Percent Employment: Full-time
If part time, enter Percent Time:
Pay Range: Commensurate with Experience
Location: Blacksburg
Department: University Relations
Location, if not Blacksburg:
Location Zip Code: 24061
Work Schedule: 8-5, M-F
Job Posting Date: 12/20/2017
Review Begin Date: 01/05/2018
Job Close Date:
Restricted to university employees only? No
Equal Opportunity/Affirmative Action Statement:

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, gender, gender identity, gender expression, national origin, political affiliation, race, religion, sexual orientation, genetic information, or veteran status; or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees, or applicants; or any other basis protected by law.

For inquiries regarding non-discrimination policies, contact the executive director for Equity and Access at 540-231-2010 or Virginia Tech, North End Center, Suite 2300 (0318), 300 Turner St. NW, Blacksburg, VA 24061.

Reasonable Accommodation Statement:

If you are an individual with a disability and desire accommodation please contact the hiring department.

Quick Link:

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Will you have a bachelor's degree and experience or a master's degree by the anticipated start date?
    • No response
    • yes
    • no
  2. * How did you first learn about this job opening?
    • Chronicle of Higher Education - online
    • Chronicle of Higher Education - print
    • Higher Ed Jobs (
    • Higher Education Recruitment Consortium - HERC (
    • Diverse Jobs (
    • Insight Into Diversity (
    • Indeed (
    • Roanoke Times Online (
    • Commonwealth of Virginia Jobs (
    • Virginia Tech job site (
    • Facebook
    • LinkedIn
    • Twitter
    • Job Fair (please describe below)
    • Journal (please describe below)
    • Listserv (please describe below)
    • Newspaper - print (please describe below)
    • Professional Conference (please describe below)
    • From a friend/acquaintance not associated with Virginia Tech (please name below)
    • From a Virginia Tech employee/representative/recruiter (please name below)
    • Veteran related event/site (please describe below)
    • Virginia Employment Commission - VEC
    • Other Virginia Tech affiliated website (please describe below)
    • Other job board such as Simply Hired, Career Builder, etc. (please describe below)
    • Other - Not listed (please describe below)
  3. Please describe recruiting source identified in previous question (if applicable):

    (Open Ended Question)

Required Documents

Required Documents
  1. Cover Letter
  2. Resume/Curriculum Vita
  3. List of References
Optional Documents