Skip to Main Content

Director of Strategic Communications, University Libraries

Position Information

Position Information

Working Title: Director of Strategic Communications, University Libraries
Faculty Rank: Lecturer
Role Title: Professional Faculty
Posting Number: AP0170189
About Virginia Tech:

Virginia Tech is a public land-grant university, committed to teaching and learning, research, and outreach to the Commonwealth of Virginia, the nation, and the world. Building on its motto of Ut Prosim (that I may serve), Virginia Tech is dedicated to InclusiveVT—serving in the spirit of community, diversity, and excellence. We seek candidates who adopt and practice the Principles of Community, which are fundamental to our on-going efforts to increase access and inclusion, and to create a community that nurtures learning and growth for all of its members. Virginia Tech actively seeks a broad spectrum of candidates to join our community in preparing leaders for the world.

Position Summary:

About University Libraries at Virginia Tech:
The University Libraries offers Virginia Tech’s faculty, staff and students, as well as members of the broader community, leading programs in digital curation, research data management, technology development, informatics, scholarly communication, specialized hi-tech education and research spaces, educational content development, and digital literacies education. The Libraries make available over 2.5 million published titles and more than one million e-books. It manages the university faculty’s and student’s authored scholarship in the VTechWorks digital repository, their research data in the VTechData repository, and their educational materials in Odyssey, Virginia Tech’s learning object repository. The Libraries are members of the Academic Preservation Trust, Association of Research Libraries, Center for Research Libraries, COAR (Confederation of Open Access Repositories), DuraSpace, Hathitrust Digital Library, Library Publishing Coalition, MetaArchive Cooperative, SPARC (Scholarly Publishing and Academic Resources Program), and the Virtual Library of Virginia.

Chief objective of position:
Reporting to the Dean of University Libraries and the Assistant Vice President for University Relations, the Director of Strategic Communications will plan, execute, and evaluate a comprehensive communications and marketing program for University Libraries at Virginia Tech and align those activities with university-wide communications, marketing and branding initiatives.

The Director of Strategic Communications will have a strong record of progressive experience in today’s communications fields, which includes evidence of strong writing and editing, interpersonal skills, presentation skills, and marketing skills; proficiency in using word processing; a strong understanding of branding principles; the use of the Internet as a medium of communication; and the ability to manage multiple and competing priorities in a dynamic environment. The director will work as a member of the University Libraries’ advancement team to promote goals related to communications, fundraising, and alumni/community engagement.

Required Qualifications:

- Bachelor’s degree and relevant experience or master’s degree.
- Demonstrated experience in communications or marketing and writing related content.
- Demonstrated ability to plan, execute, and evaluate a comprehensive communications program.
- Ability to define goals and objectives, identify target audiences, and develop and implement strategic plans to accomplish and measure progress towards communications goals.

Preferred Qualifications:

- Experience in a higher education, cultural, library, or non-profit environment.
- Demonstrated experience leading people, either as a supervisor, a colleague collaborating with others, or both.
- Experience with alumni/community engagement or development initiatives.
- Strong skills using technology in the workplace; familiarity with content management systems, web platforms, email management, data analytics, and social media competencies.
- Familiarity with design principles and creative communications.

Employment Conditions:
Must have a conviction check: Yes
Describe Other:
Employment Comments:
How to Apply for this Job:

Applications must be submitted online at The application package needs to include a resume, cover letter addressing the candidate’s experience with the responsibilities associated with the position, and the required and preferred qualifications, three professional communications writing samples to be listed under the Portfolio section of the application, and names of three (3) references and their contact information.

Employee Category: Administrative and Professional Faculty
Appointment Type: Regular
If restricted or temporary, enter end date:
FLSA Status: Exempt: Not eligible for overtime
Tenure Status: Non-Tenure Track
Academic Year or Calendar Year: Calendar Year
Percent Employment: Full-time
If part time, enter Percent Time:
Pay Range: Dependent on qualifications and experience
Location: Blacksburg
Department: Library
Location, if not Blacksburg:
Location Zip Code: 24061
Work Schedule: 8am-5pm Monday-Friday (or as needed)
Job Posting Date: 07/12/2017
Review Begin Date: 11/16/2017
Job Close Date:
Restricted to university employees only? No
Equal Opportunity/Affirmative Action Statement:

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, gender, gender identity, gender expression, national origin, political affiliation, race, religion, sexual orientation, genetic information, or veteran status; or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees, or applicants; or any other basis protected by law.

For inquiries regarding non-discrimination policies, contact the executive director for Equity and Access at 540-231-2010 or Virginia Tech, North End Center, Suite 2300 (0318), 300 Turner St. NW, Blacksburg, VA 24061.

Reasonable Accommodation Statement:

If you are an individual with a disability and desire accommodation please contact the hiring department.

Quick Link:

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * How did you first learn about this job opening?
    • Chronicle of Higher Education - online
    • Chronicle of Higher Education - print
    • Higher Ed Jobs (
    • Higher Education Recruitment Consortium - HERC (
    • Diverse Jobs (
    • Insight Into Diversity (
    • Indeed (
    • Roanoke Times Online (
    • Commonwealth of Virginia Jobs (
    • Virginia Tech job site (
    • Facebook
    • LinkedIn
    • Twitter
    • Job Fair (please describe below)
    • Journal (please describe below)
    • Listserv (please describe below)
    • Newspaper - print (please describe below)
    • Professional Conference (please describe below)
    • From a friend/acquaintance not associated with Virginia Tech (please name below)
    • From a Virginia Tech employee/representative/recruiter (please name below)
    • Veteran related event/site (please describe below)
    • Virginia Employment Commission - VEC
    • Other Virginia Tech affiliated website (please describe below)
    • Other job board such as Simply Hired, Career Builder, etc. (please describe below)
    • Other - Not listed (please describe below)
  2. Please describe recruiting source identified in previous question (if applicable):

    (Open Ended Question)

Required Documents

Required Documents
  1. Resume/Curriculum Vita
  2. Cover Letter
  3. List of References
  4. Portfolio
Optional Documents
  1. Other Doc